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A logo design's main role is to nest indefinitely in the brain hypocampus (long term memory).
To achieve this goal, its logo design must take into account the credibility-based formula.
its design must comprise of two essential elements: the phsysical and the moral elements.
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Successful logo designis NOT an abstract concept any longer. They are credibility-based. This is their role in the
greater role of a total credibility-based integrated
marketing communication system, which makes a
great company brand. More about CREDIBILITY-BASED logo design principles 
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