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MONTREAL ADVERTISING IN THE NEW PARADIGM: Media intelligence harvests a new ROI measurement |
The Montreal advertising industry is shifting and the next 50 years will take a whole new face lift, much different than the previous 50. The future of advertising will Increasingly focus on consumers empowerment. COGNITIVE ADVERTISNG Cognitive Response measurement C.R.M. means improved qualitative measurement of the keen sense of audience's emotional reaction to new advertising strategy. |
Leveraging relentless creativity, meaningful, engaging and relevant audience relationships in overall communication is the new branding / advertising in the new paradigm. |
