TAKE  A LOOK AT THESE COMPANIES CORPORATE ID EVOLUTION                                                            

                                           Why do companies change their logos? why do they re-brand?  here is a cohesive reason.

                                                         Follow the process till the end and it will become clear how design is more of a
                                                         methodological process than just a personal decorating project.


 


 

 

 

                   

  Notice the following corporations corporate ID current look and feel similarity. It is certainly NO sheer coincidence that most market leader's corporate ID appear similar.

                                       Take a look:

 


                               

 

Market leaders corporate ID involves methodological design approach their logos are based on the famous credibility-based formula. We can all agree that these corporations are capable of hiring top graphic designers to produce ellaborate three dimentional with special effects logos, yet    they didn't.
The credibility-based formula, takes into account one entity only: the customer and one objective only: immediate recognition and long term memoribility:


 

                                                                  

  My extensive corporate branding related research and practical endeavors had proven that this formula is extremely powerful and rewarding. Here are some of my most recent credibility-based corporate ID designs.

 

                             

 

              

  Notice the similarity in the design?

Although they're all different, yet are similar in the overall design methodology. to confirm that these logos did indeed follow the same formula, take a look at the following combination:






                     

                      

  A logo's main role is to nest indefinitely in the brain hypocampus (long term memory).
To achieve this goal, its design must take into account the credibility-based formula.
its design must comprise of two essential elements: the phsysical and the moral elements.

A cognitive task analysis study has shown that in order for the LTM to stock the logo
as credible in the hypocampus, it must respect the neuronal methodology at all times.

It is vital to remember that the competition is fierce and visual pollution had become the
consumer's biggest pet peeves. One must take into account that too much information
kills the information.

If you'd like an in-depth analysis of this subject, I'd like to hear from you.


                                            .