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MONTREAL WEB DESIGN: CUSTOMER-CENTRIC MAKES GOOD BUSINESS SENSE Don't forget the customer, Many Web design strategies are so product-focused that they forget the customer they are trying to reach. Others are too busy pushing Web design creativity not tailored to individual customer needs. Customer-centric Web design involves specific targeting of customers based on research. |
The result is a better connection to the customer and a product or service offering that is relevant and valued.
Align corporate culture with your customer-centric approach: To truly offer customer-centric, web design solutions, design must be structured around the customer and have a culture that operates in the context of the customer’s world. Shifting from design to customer-centric design makes a good business sense. |