REDISCOVERING THE PROCESS:

Where does "graphic design" fall into this framework? Somewhere in the middle, but closer to the service side.

How did "graphic design" lose its original intent to become professionally-oriented?
Simply put; by focusing on the product design and not the process.

GRAPHIC DESIGN FOR THE PEOPLE:

PUBLICITY: Look at the word, noticed the first  6 letters of the word? PUBLICITY

       Study color psychology

       Focus on creating design that draws
        attention to the message not to itself.

       Create a design that serves the         
        intended audience rather than    
        dazzle them, then

      WATCH THIS VIDEO FROM DENMARK

      WATCH THE PROCESS

B L U E  I S  T H E  N E W  G R E E N

Color is a very serious business

Color is a subliminally persuasive force. It captures the attention, relaxes or irritates the consumer's eyes, and sends a powerful message. The wrong color can make a great product fail; the right color can make a product succeed.

Color has become so integral to marketing that nothing can be left to whimsy. Marketing research shows that over 80% of visual communication is related to color.
                

Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.  Source: CCICOLOR - Institute for Color Research 

Here is an example of color psychology. Demograpgic is no longer the only focus. Today, we speak of psychographics: the behavioural and attitudenal analysis.

                WATCH THIS UNIQUE
                   Color psychology video          

        

B L U E  P R I N T  T O  E T H I C A L  B R A N D I N G  

BRAND & BRANDING: two different concepts:

The “ing” makes a big difference in the meaning.

A brand exists in your mind. It’s a collection of associations or feelings people have for a particular product, service, or an organization.

Branding is the tangible process of creating the signals that generate these associations.

ETHICAL BRANDING: INSPIRING CHANGE

Ethics is not definable, or implementable, because it is not conscious. It involves our logic and our feeling.

In the rising racket of global choice and competition, brands are the most effective way of cutting through the noise to reach people's hearts and minds.

HOW DID THE 08 OBAMA CAMPAIGN MAKE HISTORY? It's the process.

With the blueprint for Change: The power of Ethical branding

         WATCH THE AFFIRMATION VIDEO

    

HE SAID, SHE SAID

Today, it not about what you say: (#1, the best, award-winning, the fastest, etc..) The future of Branding is about what THEY SAY.

        WATCH THIS UNIQUE BRANDING
             PRESENTATION FROM  A.I.G.A.
           
       PATRICK DIXON: VALUE-BASED   
                 BRANDING VIDEO

T H E   N E W    A R T . V E R T I S I N G

THE NEW DISCIPLINE

The future is NO LONGER about selling but knowing the audience from the inside and connecting the brand with their value system.

BRAND ESSENCE

It's all about TRUST: Trust had become the only horse power that sets the buying wheel in motion.

Art.vertising is a journey, and not an end state of utopia. It's about optimizing the impact, and creating value via the process and the provision of communications support.

BAPTIZE YOUR ADVERTISING

"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."
                              Vilhjalmur Stefansson

       Recycle your brand

        Rid your advertising from worn-out clichés
         (' the best'  'award winning' '#1' ' just got
          better' etc.)
        Understand the consumer's value system
        DON'T SELL, connect your new ethical brand
         with the consumers'value system.
  

     
            THE FUTURE OF THE MEDIA

            WATCH PATRICK DIXON VIDEO:
                 Connecting with customers

           ADVERTISING IN SECOND LIFE:
                

                 AD EXAMPLE CLICK TO OPEN

A M P L I  F Y I N G   U S E R   E N G A G E M E N T

USABILITY DESIGN 5 E 's:

            
The art of digital branding: Emotional design is dramatically gaining mind share. Web site design is about customer focused methodological frame work:
  Engaging
  Easy-to-use
  Efficient
  Effective
  Error tolerence

WEBSITE PERFORMANCE METRIC

 
It's about gauging the effectiveness of the Website objectives.

   
      

             WATCH THIS USABILITY VIDEO      

    ALERT:  WEBSITE NIGHTMARES TO AVOID

TEST YOUR SITE FOR USABILITY

For a comprehensive usability analysis and report: send your inquiry to: jf [at] btoone.com

         Ergonomic structure
         Website efficiency
         Information architecture
         Content writing weakness
         use of graphics etc..

EXAMPLE:  WEBSITE USABILITY ANALYSIS

FIVE SECONDS TO MAKE YOUR WEBSITE STICK

ARTIFICIAL INTELLIGENCE RECHAPES

THE WEB DESIGN PRINCIPLES

This revolutionary technique has reshaped visual communication design principles. We can now predict users visual attention using artificial intelligence algorithm technology.

HOW IS IT DONE?

The artificial intelligence simulates human attention to objects and generates attention map and eye fixations via its robotic/scientific research and its physiologic / neurological relationship to humans.

In today's visual pollution, knowing your audience and understanding their behaviour also mean understanding what simulates their attention to your advertising material or Website

        WATCH THIS EYE TRACKING VIDEO

        WATCH USER SIMULATED ATTENTION

   IKEA WEBSITE EYE TRACKING STUDY

        EXAMPLE:  PARTIAL USABILITY TEST                                      ANALYSIS

If a website has stickiness, it will keep your attention glued to that site rather than let you click on another one as your competitor is just one click away.

HAVE YOU TESTED YOUR WEBSITE?

              TEST YOUR ATTENTION ON ROGER'S
                WEBSITE

              TEST YOUR ATTENTION ON TORONTO
               STAR WEBSITE

W E B   D E S I G N   F O R   T H E   P E O P L E

WHAT'S A WEBSITE AUDIT?

1-  Exploratory study of the site performance   2-  Respective client expectations.

THE 4 WEBSITE ROI BOOSTERS:

      Coherent site strategy & objective
      Quality & ergonomic

      Web site visibility
      Risk management
   

WEB DESIGN THAT WINS PROFITS NOT AWARDS:

Users are tired of hearing " award-winning"
do your research, you'll discover that the audience isn't listening anymore.

      WATCH JERRY HART'S INTERESTING
              USABILITY VIDEO

    
56 M WEBSITES ON THE WEB,  FEWER THAN
500.000 PASS THE PERFORMANCE METRICS TEST

     TAKE A LOOK AT THIS LINK

      USERS PET PEEVES STATISTICS


  WEB DESIGN BIGGEST MISTAKES VIDEO

INTRODUCING  THE LIVE WEBSITE HOST

CONNECT / ENGAGE / CONVERT

Users don't read any more, words don't connect, don't engage nor do abstract graphics.

PASSPORT TO USER'S TRUST

INTRODUCING THE LIVE WEB HOST TECHNOLOGY: A better way to connect

This new LIVE technology had humanized the way we connect with our audience. Connecting on a emotional level with the users amplifies the engagment and increases profitability.          

BREATH A NEW LIFE INTO YOUR PROFITS

A LIVE Website host connects better and motivates the audience more effectively on an emotional level:

 Connects with the audience;
  Identifies their needs;  

 Engages them more effectively;
 Gains their trust easily
 Leads them to action more efficiently

      
    LIVE WEBSITE HOST BENEFITS:
         WATCH THIS NBC REPORT

CLICK TO ACCESS THESE EXAMPLES

   WATCH A SOLO WEB HOST EXAMPLE

O U T C O M E - B A S E D  T H I N K E R

THE ART OF COMMUNICATION

Understanding the approximation of what the message means to the receiver by the sender .
This new transmitter sends a visually or verbally value-based message to someone else, just to communicate, not to sell.

BALANCED WORK STRATEGY

Since 1995, I’ve developed a polished crest
in visual communication perfectly balanced
by coherent marketing capabilities.

My skill set covers a wide spectrum of customer-centric visual communication, interactive design and coherent / sustainable marketing and online marketing strategies.

I welcome the opportunity to demonstrate this unique approach via an innovative PowerPoint presentation.

As a professional focused your objectives, your ROI is a precedence.

Phone: 416 826 0857  email: jf[at]08jf.com